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Lenovo-Legion
Gamers live and breathe video-games. To create a successful campaign for “Legion” the special gaming computer by Lenovo, we had to understand the level of passion, commitment and devotion in this world.
A full journey.
The Plan
The idea
1
Who are "The Chosen Ones"?
2
How can you become one?
3
You are one of The Chosen Ones.
This is your reward.
Creative Direction
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