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Motorola
Sometimes adapting a global campaign is more challenging than creating a new one. With Motorola I learned how to create local campaigns using global assets while juggling a lot of restrictions.
You In
They gave us the concept and we created a local perspective on it.
The challenge was to show product, lifestyle and keep the global team's creative concept.
We decided to see our consumer through the eyes of all they can be IN their moto.
Creative Direction
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