Creative Projects
Problem: Mercado Libre wanted to be part of the World Cup conversation but was not an official sponsor
Creative solution: Create a Mercado Libre soccer team, who will communicte exclusive offers, using the same language of the current tournament without linking it directly
More of this campaign: https://www.behance.net/gallery/82540287/Campana-Mundial-Futbol
As a Creative Director & Copywriter, I had the opportunity to work with great brands, executing and directing different processes to find the best way of communicate the strategy and to connect with the audience in an emotional and relevant way.
Gerber
Insight: No time in life looks, feels or sounds the same after being a mom... Christmas is a great example
Dog Chow
When personalization was not a big deal on social media, we made personalized cakes to congratulate dogs on their day. This is a great example of physical and digital art combined in real time.
Bécalos
A series of documentaries that showed the reality of the young students that this program helps. Reality and inspiration were the two main elements for this project.
More documentaries:here: https://www.behance.net/gallery/77621257/Bcalos
Tic Tac
For Valentine's Day we created a campaign for the single ones. Though this idea we launched the new seasonal Berries flavor, by creating "The Berry Zone"
More here: https://www.behance.net/gallery/56414337/Tic-Tac-Berry-Zone
CitiBanamex
In a country like Mexico, soccer players become so famous that brands make them do so many things that have nothing to do with their true talent. For this campaign, we wanted to differentiate the bank by reminding the audience that soccer players are good at playing soccer.
More here: https://www.behance.net/gallery/28357071/WE-WERE-BORN-FOR-SOCCER