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Tic Tac
Tic Tac decided to launch their new Berry flavor on Valentine’s Day, so we proposed this risky campaign that showed another side of love.
Not the corny and perfect side, but the one where things don't happen the way you expect.
Because even if the other person doesn’t know that you exist, there’s still love… at least on your side.
From the strategic point of view, this campaign was based on the way they make fun of their own love tragedies. This would create real engagement with this audience especially if they were single at the time.
Copywriting
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