A hybrid profile with the ability to use both sides of the brain on a daily basis. I can generate creative thinking with strategic vision and strategic thinking from a creative perspective.
Work Experience
Feb 2023-
Present time
Planning Director
Ogilvy Mexico
Strategic Direction for different brands: Definition of campaign strategic territory, human and brand insights, audience profiling, benchmark, category differentiation.
Mondelez International: Paleta Payaso, Kranky, Bubulubu, Halls, Dulces Vero, Panditas, Philadelphia y Tang.
Mach 2021 - Feb 2023
Growth & Innovation Consultant
Ogilvy Mexico
Senior Consultant in different projects: Branding , Brand architecture, Strategic fundamentals, Innovation plans, Audience profiling, Development of communication strategies, Digital transformation, etc.
Coca-Cola, CEMEX, Nestlé, Banco Azteca, AB InBev.
Mach 2021 - Feb 2023
KFC Regional Planner
Ogilvy Miami
Strategic planning for this great brand at a regional level for Latin America and the Caribbean. Research, problem definition, development of briefs, collaboration in marketing planning, strategic direction to the creative team.
Oct 2019 - March 2021
Senior Creative Strategist
DDB Mexico
Brand Strategy and Digital Strategy for different brands. Category research, audience profiling, customer journey, brand fundamentals, communication strategy, strategic direction for the creative team.
McDonald’s, Herdez, Casa Cuervo,
BlackRock, Holanda, eGo, Sedal.
March 2016 - Sept 2018
Creative Director & Digital Lead
Wunderman Thompson Mexico
Creative leadership of the digital team.
Development and direction of creative
strategies and campaigns for different
brands on digital media.
I was the leader of a 15 people team
Gerber, Nestum, Dog Chow,
MetLife, Forever 21, Microsog, Motorola,
Coppel, Bayer, Fundación Televisa.
Feb 2015 - March 2016
Creative Director
Wunderman Thompson Mexico
Responsible for the credit cards and loans division CRM program on a creative level. Segmentation Strategy and creative innovation on direct mail.
I was the leader of a10 people team
Citibank in Mexico: CitiBanamex
Feb 2012 -
Jan 2015
Copywriter
Wunderman Thompson Mexico
Creative conceptualization and copywriting for different campaigns.
Movistar, Ferrero, Hoteles.com, LG, INADEM
Mar 2011 -
Feb 2012
Jr Copywriter
KP Alazraki
Creative conceptualization and copywriting for different campaigns.
Nacional Monte de Piedad, Bausch+Lomb, Xerox, Koblenz, Black&Decker, Paper Mate
Education
Oct 2018 -
Jul 2019
EAE Business School Madrid |
Design Thinking and Customer Experience Master's Degree
This masters gave me the opportunity to live abroad and polish my strategic skills.
May 2016 - Oct 2016
Tecnológico de Monterrey | Interactive Marketing Diploma
With this program I became a specialist in digital communication at a strategic and creative level.
Aug 2006 -
Jul 2010
Universidad Panamericana | Bachelor's Degree in Communication
I learned the basics of communication at one of the best colleges in the country.
Languages
Spanish - Native
English - Fluid
Creativity . Strategy . Data Driven . Design Thinking . Leadership . Decision making . Team leader. Team Player . Presentation skills. Research . Digital Media . Traditional Media . Good performance under pressure. Adaptability.