STRATEGY & CONSULTING
I love the possibility of defining the course of a brand from their heart.
Developing a brand purpose is like choosing its destiny.
In my strategic roles I have been able to go beyond creativity, understanding the context of brands and consumers more broadly and defining the strategies and fundamentals that will impact communication at a macro level.
Strategic fundamentals
Definition of positioning, value offer, territories.
Communication strategy
Definition of audiences, channels, key messages and interactions with key contact points.
Definition of audiences
Research, profiling, journeys, trends, behaviours, tensions and consumer insights.
Campaign Strategy
Development of strategic territories for creative inspiration and category differentiation.
Benchmark
Research and evaluation of categories and competitors. Definition of a white opportunity space.
Digital Strategy
Definition of the brand digital rol, digital channels, relevant creative executions.